How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

Barbie movie & diversity: do you think that it is inclusive enough? What do you think about this article? : r/BarbieTheMovie

Barbie Case Study.docx - Awotunde 1 A Case Study on Mattel's Barbie Brand By Adeola Awotunde BUSN102-005 Professor Beth Buckman February 27th 2020 I

IPA teams up with Unilever to promote adland inclusivity with iList

TouchpointNews su LinkedIn: #barbie #mattel #creatività #pubblicità, scatola barbie gigante per foto

Pickard Signature Ivory Gold Small Round Bowl Borsheims

Barbie overload: When will we say 'kenough' to all the tie-ins?

Barbie Movie Review: A Thought-Provoking Tribute to Embracing Imperfection

History Of Barbie: ประวัติศาสตร์ฉบับย่อของ 'บาร์บี้' ไอดอลตัวแม่ผู้สร้างจุดเปลี่ยนให้กับวงการตุ๊กตาไปตลอดกาล

Barbie Marketing Strategy Unveiled: From Origins To Digital Domination

Rethinking Barbie

First Barbie With Down Syndrome: Mattel Continues To Increase Representation In The Toy Aisle

Mattel Pushes Barbie as Model of Empowerment for Young Girls