After 40 years, Josie Natori has her eye on Generation Z

lt;p>‘What interests me today is how the brand is going to stay relevant to the next generation,’ says Josie, whose fans include Emma Watson and Kendall Jenner.</p>

Josie Natori: “I feel like even though the brand is 40 years old, the best is yet to come.”

Josie Natori's Biography Discover Her Brand Vision & More

Josie Natori's stylish evolution into a lingerie powerhouse - Jun. 30, 2009

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Josie Cruz Natori

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Josie Natori Talks 45 Years in Fashion, Wearable Art and Her Respect for Kim Kardashian West's Skims Brand

Josie Natori Talks 45 Years in Fashion, Wearable Art and Her Respect for Kim Kardashian West's Skims Brand

Pattern For Success With Josie Natori Palm Beach

Josie Natori Spring 2020 Ready-to-Wear Collection Vogue

Josie Natori: “I feel like even though the brand is 40 years old, the best is yet to come.”

Josie Natori: Concertos and Collecting

Pattern For Success With Josie Natori Palm Beach