Nike buys virtual sneaker maker RTFKT in metaverse push

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Nike said on Monday it bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to expand in the fast-growing "metaverse."
Nike said on Monday it bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to expand in the fast-growing metaverse.

Nike buys virtual sneaker maker RTFKT in metaverse push, Digital News - AsiaOne

Nike Newly Acquires NFT Collectibles Studio RTFKT - Inventiva