Incremental or Radical innovation? – Nirmalya Kumar

Innovation and leadership are two topics in management which have received so much attention from “gurus” that it is hard to say anything new on these subjects. I rarely read articles on these subjects as they tend to suffer from the “old wine in new bottles” curse. Yet, both topics remain vitally important for building…

Marketing as Strategy: Understanding the CEO's Agenda

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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