Underoos made boring old kids' underwear fun to wear in the 1970s & 80s (and beyond) - Click Americana

Introduced in the late 1970s, Underoos were a popular brand of colorful children's underwear featuring characters from popular franchises like Batman, Superman, Wonder Woman and Star Wars.

Underoos made boring old kids' underwear fun to wear in the 1970s

Underoos made boring old kids' underwear fun to wear in the 1970s

Underoos made boring old kids' underwear fun to wear in the 1970s

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Underoos made boring old kids' underwear fun to wear in the 1970s