Sports Direct is a British sportswear chain founded in 1982 by Mike Ashley, who remains its majority shareholder. In 2007, Sports World was merged into SportsDirect.com. All stores were then rebranded under the SportsDirect.com name, Some stores continue to use this logo as of 2021. In late June 2020, Sports Direct used a modified variant of the 2007 logo without the ".com" online until 31 July, when the actual new logo was launched.
78 Sports Direct Logo Stock Photos, High-Res Pictures, and Images - Getty Images
Sports Direct Vector Logo - Download Free SVG Icon
Sport Direct's new logo aims for equality
Sports Direct sells 'gulag' Shirebrook warehouse for £120mln
Sports Direct - The Baytree Shopping Centre
Mike Ashley's Life Story in Photos
File:Sports Direct logo 2020.svg - Wikipedia
Stores Whitewater Shopping Centre
78 Sports Direct Logo Stock Photos, High-Res Pictures, and Images - Getty Images
Sports Direct uses Mike Ashley's brother's firm for overseas distribution, Frasers Group