Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Why did Victoria's Secret's feminist 'woke' rebrand fail? - Quora

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Roy Raymond's Instagram, Twitter & Facebook on IDCrawl

Victoria's Secret is reinventing itself. It's a big ask

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Victoria's Secret - A Case Study

Roy Raymond's Instagram, Twitter & Facebook on IDCrawl

Victoria's Secret Went Woke, Went Broke And Now Wants To Bring Back 'Sexiness

Victoria's Secret Archives

Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News

fashion industry Archives

Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi

Why Were The Victoria's Secret Angels Cancelled?