There is no denying that TikTok is having a massive impact on Gen Z and their shopping habits.
For many Gen Zers, product and brand discovery happens on social media
How to Make Sure You're Marketing to Gen Z the Right Way
TikTok has changed music — and the industry is hustling to catch up : NPR
Gen Z's Social Media Usage in 2024
Letter from gen Z: TikTok has a fast fashion problem
Phensiri Sathianvongnusar on LinkedIn: #gws2022 #ecommerce
Gen Z Marketing Trends That Are Shaping The Digital Landscape
Ogilvy On: Winning With Gen Z—How To Become a Brand That Shares
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Phensiri Sathianvongnusar on LinkedIn: #ateam #acommerce #thailand
Gen Z TikTok: What The Growth of TikTok Says About Gen Z (2023)