Assembly Label – Hebe Designer Boutique

Established in 2011 by cofounders Damien Horan and Daniel Oliver, Assembly Label was created to provide purposeful wardrobe essentials for men and women. Through carefully curated design principles with a minimalist influence, each and every touch point of the Assembly Label brand reflects a simplified approach to clot
Established in 2011 by cofounders Damien Horan and Daniel Oliver, Assembly Label was created to provide purposeful wardrobe essentials for men and women. Through carefully curated design principles with a minimalist influence, each and every touch point of the Assembly Label brand reflects a simplified approach to clothing and lifestyle pieces for coastal living. We take pride in creating practical products made from quality materials that exude a sense of effortless luxury. Our items are offered at an attainable price point and designed in classic silhouettes with pared-back colour palettes to carry you from day to night with ease. Marrying highly considered form and function, our collections are built for a life lived between the city and the sea. The Assembly Label community and connection to our environment is core to our brand. Since our inception, we have sought to explore, collaborate with and support local designers, photographers, architects and artists with a shared appreciation for minimalist design and relaxed coastal living. In an effort to inspire, innovate and communicate we hope to provide insight into their individual craftsmanship and celebrate their creative contribution to local communities.

Hebe Boutique – Hebe Designer Boutique

Hebe Boutique – Hebe Designer Boutique

BETTER IN BLACK 🖤 The latest black arrivals to Hebe that we're obsessed with! ✨ Coralie Linen Mini Dress by Assembly Label // $1

ASSEMBLY LABEL 🖤 New essentials instore now 💫 Our favourite Miana ribbed tops, Emmi trousers and Pax logo crews. Shop instore & on

Beautiful @stephina in the Peta - Hebe Designer Boutique

FEATURED 🌟 Hebe and our very own - Hebe Designer Boutique

HEBE BOUTIQUE, Crushing on our new @bored.george drop of signature frames, alongside brand new Rhia 🕶️ Obsessed! Rhia comes in both Tort and Blac

Assembly Label, Fortitude Valley shop

BETTER IN BLACK 🖤 The latest black arrivals to Hebe that we're obsessed with! ✨ Coralie Linen Mini Dress by Assembly Label // $1